Sportbot joined Start-up avenija at the 11th Kongres podjetnistva in Portoroz, a setting built for founders, investors, and business leaders to meet new product ideas.
Why this setting fit Sportbot
Sportbot is a sports product, but it is also a company-building story. The product started from a clear training problem: tennis and padel players need realistic repetitions, and coaches need tools that create those repetitions without taking attention away from the player.
From tennis problem to company story
At an entrepreneurship congress, the important message is not only that the machine moves. It is why movement matters commercially. Clubs need equipment that can be used by coaches, players, juniors, and event teams across different training formats.
What the audience needed to understand
A moving ball machine is easier to grasp when it is connected to real club operations: lesson quality, court engagement, player retention, and new ways to create active experiences around tennis and padel.
Start-up avenija gave Sportbot a place to explain that direction clearly: build a practical training partner for racket-sport environments, then keep improving it from coach and player feedback.



